Going to run an online survey study?

We checked 5,000 surveys. 9 in 10 had critical issues.

Catch yours before you buy responses.

  • Get expert advice, no strings attached.

    A free analysis and a call to talk it through.

  • Know your sample, timeline and price.

    Get a feasible plan based on fair participant pay.

  • Learn best practices for AI bot prevention.

    Practical checks to keep click farms and bots out of your data.

No obligation · about 2 minutes

Our agency services start at €1,500

Just add your requirements and receive the responses directly.

PwC
Procter & Gamble
Yale University
University of Amsterdam
University of Cambridge
University of Cologne
University of Oxford
Mercedes-Benz
UC Berkeley
MIT University

COMPANIES

400+

Companies helped gather responses for global studies

SURVEYS FILLED

5M+

UNIVERSITIES

5,000+

WEEKLY ACTIVE

1,500+

COUNTRIES

130+

How do our Agency Services Work

Professional research solutions for enterprise and institutions. Access to our global respondent panel.

High-volume fieldwork

Collect 1000-5000 respondents per week depending on the specific sample.

Flexible budgets

Starting at 1500 EUR for smaller projects, up to 1+ million for large scale projects.

Any sample, any quota

Any type of sample, select specific sub-quota or collect a census representative sample.

Global reach

Global data collection with 130+ countries worldwide.

Full guarantee

You only pay for attentive and complete responses.

Dedicated researcher

Dedicated senior researcher support.

The bad news

The panel industry is full of fraud and fake data

A good survey can still give you bad data. You made sure the questions are correct. But how do you know whether the responses are trustworthy?

Panel providers cannot catch everything. People lie about who they are to receive study rewards. Organised click farms and AI bots infiltrate surveys and distort the results.

Some respondents say “yes” to almost everything just to qualify and get paid. Your product or service can look more popular than it really is. See Pew’s research on positive-answer bias.

The cost goes beyond the sample.

Bad data can mean months of wasted research, findings that do not replicate, or a business decision built on demand that was never there.

Real cases

What bad data cost these researchers.

Three published cases show why data quality deserves attention before your study goes live.

Criminal case

Over $10 million billed for tainted research

In the Op4G and Slice case, participants were paid to pose as legitimate survey takers. The Justice Department reported guilty pleas and more than $10 million billed for work tainted with fabricated data.

Check the sample yourself, whatever the provider promises.

U.S. Department of Justice · 2026

Read the publication
Published research

Over 81% appeared to misrepresent their identity

Researchers buying a sample of current or former U.S. Army members found that more than 81% appeared to misrepresent their credentials. Similar problems appeared across several of the firm’s sub-vendors.

For a niche audience, verify eligibility yourself.

Bell & Gift · Journal of Experimental Political Science · 2023

Read the publication
Replication warning

A headline result fell from 20% to 3%

An opt-in poll’s Holocaust-denial finding among U.S. adults under 30 did not replicate in Pew’s probability-based panel. Pew said the difference was consistent with bogus respondents, not proof of fraud in each response.

A striking result often just reflects who answered.

Pew Research Center · 2024

Read the publication

These are separate cases with different methods, and their figures describe those studies only. Plenty of good panels exist. The point is that every panel carries some degree of fraud, so it pays to know how to protect yourself from it.

See how it happens

Inside survey fraud.

A survey fraudster describes a virtual device farm and repeated survey-taking in an interview presented by InnovateMR and OpinionRoute at ESOMAR Congress 2022.

The Insights Association also documented how organised click farms pose as genuine respondents in its Inside the Click Farm webinar.

The good news

You can check the data yourself.

A few well-chosen checks can help you screen out dishonest participants and spot click-farm or AI-bot activity. No single check catches everything, but a layered approach gives you much more control.

But are you doing that? You know your research. Finding the right respondents and managing fieldwork is an expertise of its own. That is where we help.

A clear plan, before you spend

Your free pre-launch analysis & consult

Prevent critical issues

We review your survey and data collection plan before you commit to fieldwork.

Plan the right fraud checks

Get practical screening methods and tools to help detect dishonest participants, click farms and AI bots.

Understand feasibility and cost

Find out whether your sample is reachable, how long collection could take, and what fair participant pay looks like.

Know what good data looks like

Learn which checks to ask for and how to assess what a panel provider actually delivers.

Fair pay is a quality signal. Recruiting doctors generally costs more than recruiting stay-at-home parents. If a sample’s price or timeline seems implausible, it deserves a closer look.

If you choose not to work with us, no problem. Leave with a clearer understanding of your study and the confidence to make your own decision.

Sound familiar?

You need insights you can trust. Survey recruitment just isn't your day job.

That's completely normal. Reaching the right people is a craft of its own, and it's where most surveys quietly go wrong.

  • Every audience needs its own approach

    What works for one sample rarely works for the next.

  • Small tweaks can shift your results

    One changed question or quota can quietly skew the data.

  • Quality is harder to get right than it looks

    We checked 5,000 survey projects. 9 in 10 did not meet today’s standards for high-quality data.

What else we do

Four ways to put our research team to work

The free analysis is only the start. Hire us for one piece of your study, or hand over the whole thing.

Response collection

Give us the sample you need and we handle recruitment and fieldwork. 130+ countries, 1,000 to 5,000 responses a week, and you only pay for attentive, complete answers.

From €1,500

Data quality & fraud screening

Layered checks catch straightliners, click farms and AI bots before they reach your dataset. You see what we removed and why.

Included on every project

Analysis & reporting

We clean and weight the data, run the cross-tabs and the significance tests, and write up what it actually says, so you can take it straight into a decision.

Optional add-on

Who we work with

Trusted with studies that matter.

SurveySwap is a real life saver! Our project with P&G would have went down the drain if it wasn’t for the expertise and guidance of the SurveySwap team.

Lauren HagertySenior Director of Marketing & Community, PowerToFly

Gallagher

Research planning

Hired us to analyse their study and build a research plan.

PowerToFly

Global employer branding

Hired us for data collection and quality assurance on their global employer branding studies.

Flo Health

Specialist audiences

Hired us to find women with specific ailments to help improve their app.

Skintone & MeasureLabs

AI model research

Hired us to help improve the accuracy of their AI models for detecting skin cancer.

Harvard

Academic research

Hired us to collect census-representative samples across multiple countries for academic research.

Who is this for?

For teams that can't afford bad data

If a real decision rides on your survey results, we're built for you.

Consultancies

Dependable fieldwork for client projects, without building a panel yourself.

Marketing teams

Test campaigns, messages and pricing on the audience you actually sell to.

Brand experts

Track awareness, perception and positioning against your competitors.

Academic researchers

Hard-to-reach samples and clean data that holds up in peer review.

UX teams

Validate concepts and find pain points with real users, at scale.

Product teams

Size demand and prioritise features before you build them.

Founders & startups

Check there is real demand before you invest time and money.

HR & people teams

Employer branding and workforce studies across countries.

Not on the list? If your study has a fieldwork budget from €1,500, we can most likely help.

A good fit?

Let’s catch the issues before you commit.

One of our experienced researchers will review your study, sample and data collection plan, then discuss the next steps with you.

Free analysis. Free consultation. No obligation to buy.

What we ask from you

  • You are part of a legitimate business, research project or university.
  • You have at least €1,500 for panel data collection if you decide to proceed.
  • You share detailed instructions in the request form so we can give you useful advice.

If you hire us for your study, we stand behind our work. If you are not happy, you get your money back.