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e.l.f cosmetics survey/interview

for those that have bought or used elf products before!

15 questions · ~4 min

Do you currently use e.l.f products? If so, how long have you been a customer? *

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Think about the last time you bought something from e.l.f.,  what specific need were you trying to meet? For example, was it about looking a certain way, feeling more confident, saving money, or something else? *

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Would you say buying e.l.f. is more about self-care/confidence, saving money, or fitting in with what your friends use? *

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Before you tried e.l.f., what did you assume about the brand, quality, price, who it's "for"? *

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Has anything about the packaging, pricing, or ads changed how you see the brand? *

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How does e.l.f. compare in your mind to a brand like Ulta's prestige lines or Sephora exclusives? *

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If e.l.f. were a person, how would you describe them in three words? *

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What's the first thing that comes to mind when you hear "e.l.f. Cosmetics"? *

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How did you first learn about e.l.f., social media, a friend, in-store, an ad? *

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Have you ever bought something from e.l.f. because you saw someone else (a friend, creator, influencer) use it first? *

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Do you follow any creators or influencers who talk about e.l.f.? Does that affect what you buy? *

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Has a friend or family member ever directly recommended e.l.f. to you, or talked you into trying it? *

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Have you ever recommended e.l.f. or shown it off to someone yourself, like telling a friend, or posting about it online? *

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Have you ever returned or been disappointed by an e.l.f. product? What did you do next? *

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Is there anything that would make you buy more from e.l.f., or make you switch away? *

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