Study Title: Consumer Perceptions and Trust in Digital Advertising
1. Purpose of the Study: You are invited to participate in an academic research study examining how consumers evaluate modern digital advertising and brand content. You will be shown a mock social media advertisement and asked to answer a series of brief questions about your impressions of the ad, brand trust, and purchase intentions.
2. Estimated Time Completing this survey will take approximately 3 to 5 minutes.
3. Confidentiality & Anonymity Your participation in this study is completely anonymous. We do not collect any personally identifiable information (such as your name, email address, or IP address). All survey responses will be stored securely, processed in aggregate, and used strictly for academic research and publication purposes.
4. Voluntary Participation & Right to Withdraw Participation is entirely voluntary. You may choose not to answer any specific question or exit the survey at any time by closing your browser window without any penalty or loss of benefits.
9 questions
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~3 min