SurveySwap BUILDER Build surveys & find respondents. Free

Survey

TikTok Live Shopping Behavior Survey

Greetings! We are 3rd-Year BS Marketing students from the E.T. Yuchengco College of Business at Mapúa Malayan Colleges Laguna. As part of our course requirements in Marketing Research (C-MKT152), we are conducting a study on consumer behavior in TikTok live commerce. This survey examines how key TikTok Live features—specifically Time Scarcity (countdown timers), Quantity Scarcity (limited stock alerts), Promotional Intensity (vouchers, flash discounts), and Social Proof (viewer chat, real-time purchases)—drive Impulse Buying among consumers through Perceived Urgency and Fear of Missing Out (FOMO).

12 questions · ~3 min

1 of 2

Do you give your consent to participate in this research? *

2 of 2

Have you ever purchased a product as a result of watching a TikTok Live stream (either by clicking the shopping bag/product link during the live, or purchasing the featured item immediately after watching)? *

or press Enter

1 of 3

What is your age? *

2 of 3

What is your gender? *

3 of 3

How frequently do you tune into TikTok Live streams where products are being sold? *

or press Enter

Time Scarcity *

Select the rating that best describes your answer:
1 – Strongly Disagree
2 – Disagree
3 – Agree
4 – Strongly Agree

	1	2	3	4
The deals and promos on TikTok Live streams last for a very short time.
I have very little time to decide if I want to buy when a product is on a limited-time flash sale.
The countdown timers on the screen constantly remind me how little time I have to get the discount price.
Each live deal passes so quickly that I barely have time to think about the product before it goes away.
The special deals offered during the live stream disappear very fast.

or press Enter

Quantity Scarcity *

Select the rating that best describes your answer:
1 – Strongly Disagree
2 – Disagree
3 – Agree
4 – Strongly Agree

	1	2	3	4
The products shown on TikTok Live streams seem to have very limited stock available.
Items featured in the live stream sell out super fast because so many people want them.
There doesn't seem to be enough stock on screen to meet the demand of everyone watching.
Watching the stock counter drop quickly on screen makes me realize how many other viewers are competing for the remaining items.
When the host announces 'low stock,' I take it as a clear sign that the items are almost completely sold out.

or press Enter

Promotional Intensity *

Select the rating that best describes your answer:
1 – Strongly Disagree
2 – Disagree
3 – Agree
4 – Strongly Agree

	1	2	3	4
The TikTok Live stream concurrently utilizes multiple promotional tactics (e.g., live vouchers, flash discounts, free gifts).
TikTok Live streams frequently feature high-value bundle deals (e.g., Buy 1 Get 1 Free, multi-item discounts).
Featured products on TikTok Live come with attractive bonus gifts or free promotional items attached.
TikTok Live hosts frequently offer limited-time price cuts and flash vouchers during the broadcast.
The promotional prices offered during the TikTok Live stream represent a substantial drop from regular retail prices.

or press Enter

Social Proof *

Select the rating that best describes your answer:
1 – Strongly Disagree
2 – Disagree
3 – Agree
4 – Strongly Agree

	1	2	3	4
Seeing positive comments and 'hearts' in the chat makes me feel safer about buying the product.
Pop-up notifications on screen showing that other viewers just bought the product make me believe it is worth buying.
Seeing other viewers buy items quickly during the live stream encourages me to buy as well.
Seeing viewers in the chat answer questions and share good experiences gives me confidence that the product is safe to buy.
Watching a TikTok Live stream with a huge audience makes me trust the quality of the products more.

or press Enter

Perceived Urgency *

Select the rating that best describes your answer:
1 – Strongly Disagree
2 – Disagree
3 – Agree
4 – Strongly Agree

	1	2	3	4
During the TikTok Live stream, I frequently feel an urgent psychological push to make a purchase.
During the live stream, I frequently feel rushed due to the limited time available to place an order.
I feel that I have to hurry and finalize my checkout before the current live broadcast segment ends.
The fast-paced nature of the TikTok Live stream makes me feel constant pressure to purchase quickly.
I feel that the live stream does not give me enough time to evaluate or think carefully about the product before buying.

or press Enter

Fear of Missing Out (FOMO) *

Select the rating that best describes your answer:
1 – Strongly Disagree
2 – Disagree
3 – Agree
4 – Strongly Agree

	1	2	3	4
I worry that I will miss a great deal or a fun item if I don't buy during the live stream.
I feel anxious that if I don't buy right now, I'll miss a big discount that everyone else is getting.
I worry that if I don't buy during the live stream, I'll miss out on a trend or product that everyone else is enjoying.
I feel regret or disappointment if I miss a live flash sale and later see that the item is completely sold out.
I worry that other viewers watching the live stream are getting better deals and products than me.

or press Enter

Impulse Buying *

Select the rating that best describes your answer:
1 – Strongly Disagree
2 – Disagree
3 – Agree
4 – Strongly Agree

	1	2	3	4
I buy products on impulse during live selling without thinking much about it.
The items I buy during live selling are completely unplanned.
I often end up buying items on TikTok Live that I had no intention of buying when I first opened the stream.
When a product is featured on screen during the live stream, I feel a sudden urge to buy it right away.
I buy things I don't actually need during live selling just because the shopping experience is fun.

or press Enter

Ready to submit?

Review complete. Submit when you're ready to send your response.