Free research tools

Free Survey Research Tools

Plan your sample, design better questions, and protect your data quality. Every tool is free, instant, and works without an account. Each one comes with a practical guide on the blog.

Pick your tool

Six tools that cover the questions every survey researcher hits: how many responses, which scale, how many invitations, and how to keep bad data out.

Plan your sample

Sample Size Calculator

Work out how many completed responses you need from your confidence level, margin of error, and population size.

Plan your analysis

Statistical Power Calculator

A free G*Power alternative. Set effect size, alpha, and power to find the sample size your test needs to detect a real effect.

Plan your fieldwork

Response Rate Calculator

Turn a response target into an invitation plan. Accounts for response rate, screen-outs, and bounced invitations.

Design your questions

Likert Scale Generator

Generate copyable 3, 5, 7, and 10 point scales for agreement, satisfaction, frequency, and more, with reverse-coded items.

Protect data quality

Attention Check Generator

20+ proven attention checks you can copy into your survey to catch bots, speeders, and low-effort respondents.

Protect data quality

AI Survey Responder Guide

Thinking about AI-generated answers, or worried others are using them on your survey? What fake responses do to a study.

How the tools fit together

Use them in order and you have a defensible research plan before you send a single invitation.

1 Plan your sample

Set your target with the sample size calculator, or the power calculator if you are testing an effect.

2 Design your questions

Build clean scales with the Likert scale generator and keep wording consistent across items.

3 Plan your fieldwork

Convert your target into invitations with the response rate calculator.

4 Protect your data

Add attention checks and learn to spot AI-generated answers before they reach your dataset.

Guides that go with the tools

The calculators give you a number. These guides explain the number, the trade-offs behind it, and what to do next.

Whenever you are ready

Get the responses your study needs

Turn your sample size target into completed survey responses. Use the free exchange, buy respondents, or let SurveySwap Agency handle collection for you.