Survey planning tool

Survey Response Rate Calculator

Estimate completed responses, expected starts, screen-outs, and required invitations before you send your survey.

Read the response rate guide Calculate sample size
Expected starts 120

At a 12% response rate, 1,000 invitations should create about 120 completed responses.

Required invitations 1,667

If you need 200 completes at 12%, plan roughly 1,667 invitations.

Plan the next step

What is a good response rate?

Benchmarks for warm lists, survey exchanges, paid panels, and niche B2B audiences.

 Sample size calculator

Work out the number of completed responses you need before estimating invitations.

 How many responses do I need?

Understand confidence level, margin of error, population size, and subgroup analysis.

Choose how to get responses

Buy responses

Use paid respondents when speed matters and your sample is straightforward.

 Get free respondents

Use the exchange when you have little budget and can answer other surveys first.

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Use agency support for niche, B2B, large, or complex respondent requirements.

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