Survey design tool

Likert Scale Generator

Create copyable 3, 5, 7, and 10 point Likert scales for agreement, satisfaction, frequency, importance, likelihood, and quality questions.

Generated labels
  1. Strongly disagree
  2. Disagree
  3. Neither agree nor disagree
  4. Agree
  5. Strongly agree

5-point agreement scale, ordered negative to positive.

Reverse-coded item: Try one reverse-coded agreement item only when it measures the same idea in the opposite direction.

Question stem and answers
How much do you agree with this statement?

1. Strongly disagree
2. Disagree
3. Neither agree nor disagree
4. Agree
5. Strongly agree

Choose the right scale

Before you launch

5-point vs 7-point

Use a 5-point scale for most general surveys. Use a 7-point scale when respondents understand the topic and you need more nuance. A 10-point scale can work for ratings, but only when the endpoints are clear.